Thursday 23 March, 2017 11:59 PM
Thursday 27 April, 2017 10:51 AM
At La Nuova Vista, our aim is to provide a lifestyle that help you escape from the hectic everyday life.
introducing High Town apartments – Shorouk City, High Town villas – Shorouk City, El-Ashar Mall (for building materials) - 10th of Ramadan, Misr Italia Industrial Zone - 10th of Ramadan (376 factories). This was the first step towards residential compounds.
The passion of the two brothers started in 1977 when they travelled to Italy while they were still students. They were very ambitious that they started off trading on a small scale until they finished college in Egypt. During their trips to Italy, they were fascinated by Italian design, especially that of Florence, and that’s when they decided to transfer this rich architectural experience to Egypt.
In 1981, Misr Italia was presented to the Egyptian market as Misr Italia decorations specialized in interior decoration (wood flooring & doors), utilizing highest quality and now the sole agent of different international brands.
During this period, Real estate industry in Egypt started to dramatically change and since the beginning of the eighties. This era was featured by a boom in the sector in general for high, medium and low-end properties leading to the family interest in construction and housing. So they started by building standalone building projects in Nasr City & Heliopolis which resulted in a success story as this was exactly what the market needed at this point.
The movement of the real estate market during this period was hysterical. Government & developers were moving towards building up new cities and finding other spots at the outskirts of Cairo to cater on the high demand due to population increase like 6th of October, 10th of Ramadan and other new urban cities. This is where the owners decided to start their first Housing and Construction Projects Company in 1995, introducing High Town apartments – Shorouk City, High Town villas – Shorouk City, El-Ashar Mall (for building materials) - 10th of Ramadan, Misr Italia Industrial Zone - 10th of Ramadan (376 factories). This was the first step towards residential compounds.